SEO Glossary

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W3C
Acronym for World Wide Web Consortium. The W3C is the standards body that publishes guidelines for the World Wide Web. Their website features a validator that can be used to validate any website or webpage.

WAI
Acronym for Web Accessibility Initiative.

WAIS
Acronym for Wide Area Information System.

WAN
Acronym for Wide Area Network.

WAP
Acronym for Wireless Application Protocol.

WCAG
Acronym for Web Content Accessibility Guidelines.

Web browser
Software that is used to display and view websites and webpages. Web browsers are fairly complex programs.

Webcrawler
A large search engine owned by Excite:

Web copywriting
The creation of web content for websites and webpages. Good web copywriting is a combination of appropriate keyword use and the use of accurate, informative, and interesting content. Search engine optimization necessitates good web copywriting from the start, because relevance all boils down to the actual content of a website's pages.

Weblog
A type of website that is very similar to a journal or diary, also called a blog for short.. Weblogs typically are personal in nature, but there is an increasing number of blogs that focus on specific areas in information technology, such as software development.

Web standards
Guidelines on the creation and authoring of online content in CSS, HTML, and other markup languages. Adherence to web standards is important to ensure uniform and consistent rendering of webpages. These guidelines typically specify good coding practices and lay down rules on how different aspects of markup languages should be handled by web browsers. Web standards extend to web browsers also. Some browsers, such as Microsoft's Internet Explorer, are not complete web standards-compliant.

Web design
The overall process of creating and designing webpages for publication on the World Wide Web. It can be an involved process depending on the type of site that is being designed. Simple sites with few pages and no dynamic content are many times easier to design than sites with a lot of dynamic content and spread out across many pages. Design also takes into consideration the authoring technologies to use, such as Shockwave, Flash, CSS, CMS, and a host of other things. Web design also considers usability and accessibility.

Web site
Or website. A collection of webpages on the World Wide Web that are organized to form a coherent whole that is accessible through a single URL. Websites can be devoted to a multitude of topics, ranging from acrobatics to zoos and everything in between. Sites can be purely informative, satirical, political, recreational, commercial, and many other types.

Whois
A service that is used to lookup a website or domain's registration information.

WML
Acronym for Wireless Markup Language. Also the standard filename extension for WML documents.

World Wide Web
A service on the Internet that conists of documents called webpages linked to each other by hypertext links. Contrary to popular belief, the World Wide Web is NOT the Internet. The Internet offers many other services and the World Wide Web is just one of them, albeit the most popular and fastest growing.

WTL
Acronym for WebTrendsLive.

WYSIWYG
Acronym for What You See Is What You Get. The term refers to authoring and development environments where the final look and feel of a program, webpage, or other product can be seen even during development.

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