The search engines not only measure the content
on every page of your site using a specific algorithm,
there also is what we call off-page factors that contribute
to your site’s resulting PageRank in Google and
internet traffic. One of the factors that major search
engine Google considers is link popularity.
What is ‘link popularity’?
Basically, link popularity is the number of links pointing
to a website. The more sites that link to you, the better
the chance that your site will rank high in the search
engine results. However, the quantity of links does
not spell all when it comes to success in link popularity.
The quality of your site and the sites linking to you
also factor in the results posted by the search engines.
Relevance of content is another significant element
to consider. Industry or topic related sites that
link to you are given a higher value compared to non-related
links. Each site that links to you is weighed depending
on that site’s PR and since the major search
engines are run with their own different algorithms,
other off-page factors need to be examined from the
anchor text of links, relevance, pre-indexed pages,
to site structures and some others.
Link popularity not only has the benefit of increasing
your PR and traffic, it establishes a legitimate relationship
with a related site which is an important aspect that
a number of SEO outfits often overlook. While it’s
a whole lot easier to utilize preset email templates
and sending it by bulk, this method of acquiring links
is liable to be ignored by prospective link partners
or worse, get you reported as a spammer who sends
out unsolicited junk mail. Obviously, we don’t
want this to happen.
What’s the solution?
One solution is to select and review a good number
of industry related sites before creating a customized
link exchange request for each of those sites. It
might take some time but the link back rate would
definitely go up instead of just sending out thousands
of email hoping for a hit instead of a miss. This
way, you reduce or eliminate the possibility of a
spam complaint and you’ll give your prospective
link partners more than enough reason to link back
to your site.
Patience is truly a virtue in link building processes.
So don’t expect results overnight after you
have exhausted your linking campaigns. There are a
lot of factors to consider. First of all, you can
hardly know the time span by which your link request
gets approved. Secondly, updates of search engines
particularly that of Google, is quite undeterminable.
Sometimes you’re lucky enough that after your
optimization processes, you get indexed in about a
month or two; else you wait for another 3 to 6 months
maximum.
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During PageRank’s launch in 1998, it was somehow
resolved that Google’s algorithm was focusing
mainly on a site’s link popularity. So all it
takes for a site to top the SERP’s of Google is
to have the largest number of sites, among its competitors,
linked to it. With this known to internet public, scheming
webmasters have developed dirty tactics to inflate their
rankings in the search engines. One popular method is
through link farming. Link farms are sites that are
made only for the purpose of linking to other sites.
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